1인 가구의 배달･테이크아웃 식품 소비결정요인 분석

• 영문명: Analysis of Determinants of Delivery and Take-out Food Consumption of Single-person Household
• 발행기관: 한국농식품정책학회
• 저자명: 강형준(Kang, Hyung Jun) 이병훈(Lee, Byeong Hoon)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 47권 3호, 471~494쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

This study conducts a Heckman’s two-stage sample selection model in order to analyze factors which determine the consumption of delivery and take-out foods of single-person household using the Consumer Behavior Survey for Food in 2018. The results has shown that the higher the age, the more frequent the purchasing HMR, the single-person household consumers’ intention of purchasing the delivery and take-out foods are higher. On the other hand, the more frequently the eating alone, the purchase intention is lower. Furthermore, the purchase amount on the delivery and take-out foods of the consumers who are more likely to use SNS, and who are more likely to use recommended information from their acquaintance or internet is higher than the others who do not use. Lastly, the purchase intention of the single-person household consumers towards the delivery and take-out foods increased when they have more quality-oriented consumption behavior, more convenience-oriented consumption behavior, and less health-oriented consumption behavior.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 분석자료 및 모형

Ⅳ. 분석결과

Ⅴ. 요약 및 결론

참고문헌

키워드

Heckman’s Two-stage Sample Selection Model Delivery and Take-out foods Single-person Household Consumption Behavior