GAP인증 농산물에 대한 소비자의 지불의사와 생산자의 수용의사 비교

• 영문명: Comparison of Consumer’s WTP and Producer’s WTA for GAP Certified Agricultural Products
• 발행기관: 한국농식품정책학회
• 저자명: 남경수(Kyungsoo Nam) 교일양(Yiyang Qiao) 주준형(Joonhyung Joo) 김세리(Se-Ri Kim) 김양숙(Yangsuk Kim) 안병일(Byeong-il Ahn)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 47권 3호, 515~538쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

This study estimates the producer’s willingness to accept (WTA) and consumer’s willingness to pay (WTP) for GAP-certified agricultural products. We apply contingent valuation method (CVM) with producer and consumer survey data. The results suggest that the producer’s willingness to accept is turned out to be the lowest for fruits followed by grains and vegetables. On the other hand, the consumer’s willingness to pay turns out to be relatively higher in grains and fruits than fruit-vegetables and vegetables. Accordingly, the difference between WTP and WTA is the largest in fruits and the smallest in vegetables. The order of this difference is exactly the same as the GAP certification rate for each category of agricultural product. Therefore, in order to increase the rate of GAP certification, the government needs to improve consumers’ awareness and reliability regarding GAP certification. Concurrently, the production side support plan should be implemented.

목차

Ⅰ. 서 론

Ⅱ. 가설 설정 및 분석모형

Ⅲ. 분석 자료

Ⅳ. 분석 결과

Ⅴ. 결 론

참고문헌

키워드

Willingness to Pay WTP Willingness to Accept WTA Contingent Valuation Method CVM Double-bounded Choice Good Agricultural Practices GAP