한국소비자의 수입원산지 제품의 국가별 반응도에 관한 연구

• 영문명: A Study on the Countries Responsivity of Country-of-Origin Product of the Korea Customer
• 발행기관: 한국통상정보학회
• 저자명: 이제홍(Je-Hong Lee)
• 간행물 정보: 『통상정보연구』제12권 제1호, 353~373쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.03.30

영문 초록

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer’s. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

목차

Ⅰ. 서론

Ⅱ. 원산지의 이론적 연구

Ⅲ. 연구모형 및 가설설정

Ⅳ. 원산지 효과 분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Country-of-origin Korea customer WTO Countries effect Nation image