한국수출업체의 물류보안 인식에 관한 실태분석

• 영문명: An Analysis on Awareness of Logistics Security in Korea Exporting Company
• 발행기관: 한국통상정보학회
• 저자명: 최혁준(Hyuk-Jun Choi) 최문성(Mun-Sung Choi)
• 간행물 정보: 『통상정보연구』제12권 제1호, 375~400쪽, 전체 26쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.03.30

영문 초록

The recent financial crisis is not yet solved. Although economic conditions are improving, the real-economy is still frozen, and considering Korea’s reality of relying heavily on external trade, hardships in the global economy fall entirely upon us. In particular, since developed nations like United States and the EU have intensified logistics security since the terror attacks on September 11, 2001 and can use it as a tool for protective trade, Korea with a high dependency rate on foreign trade needs to actively cope with changes to the trade paradigm in logistics security. This paper uses DAGMAR(Defining Goals for Measured Advertising Results), a model developed by the Association of National Advertisers(ANA) to measure the results of a communication campaign as its basic model, after partially modifying it to fit the paper’s objective of conducting a more systematic analysis of awareness levels in Korean export enterprise regarding logistics security.

목차

Ⅰ. 서론

Ⅱ. 물류환경변화와 물류보안 강화 동향

Ⅲ. 연구모형 설정 및 설문구성

Ⅳ. 물류보안 인식에 관한 실태분석

Ⅴ. 결론

참고문헌

Abstract

키워드

logistics logistics security DAGMAR analysis of awareness