중소기업 전자무역 활용요인에 관한 연구

• 영문명: An Empirical Study on the Usage Factors in E-trade of Small-Medium Enterprises
• 발행기관: 한국통상정보학회
• 저자명: 이충배(Choong-Bae Lee) 정용균(Yong-Kyun Jung) 양재훈(Jae-Hoon Yang)
• 간행물 정보: 『통상정보연구』제10권 제2호, 3~22쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge.This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea.According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.

목차

Ⅰ. 서론

Ⅱ. 전자무역에 관한 선행연구

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 통계분석 및 가설의 검증

Ⅴ. 결론

참고문헌

Abstract

키워드

e-Trade Small business electronic commerce trade performance