중소수출기업의 무역전시회 참가성과 만족도 결정요인에 관한 연구

• 영문명: A Study on the Determinant of Trade Show Performance of Export-oriented Small and Medium Enterprises
• 발행기관: 한국통상정보학회
• 저자명: 최문환(Moon-Hwan Choi) 김영일(Young-Il Kim) 서민교(Min-Kyo Seo) 권영철(Yung-Chul Kwon)
• 간행물 정보: 『통상정보연구』제10권 제2호, 117~139쪽, 전체 23쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This study examines the determinants of trade show performance of export-oriented small and medium enterprises(SMEs). In this regard, the trade show performance is categorized into two dimensions, such as sales objective performance vs. non-sales objective performance Based on the analysis of 116 exporters participated in trade show held in DaeGu EXCO, it is found that the roles of the show organizers play more important roles in both the sales objective performance and the non-sales objective performance than the roles of the exhibitors do. It is also interesting to find that export experience has a negative influence on both the sales objective performance and the non-sales objective performance. These results suggest that trade show organizers should provide high service quality so as to enhance the trade show performance of exhibitors

목차

Ⅰ. 서론

Ⅱ. 연구모형 및 연구가설

Ⅲ. 연구방법

Ⅳ. 실증분석 및 가설검증

Ⅴ. 결론

참고문헌

Abstract

키워드

Trade Show Sales and Non-sales Objective Performance