웹사이트의 매력성과 고객의 정서적 몰입에 대한 플로우의 매개적 영향

• 영문명: An Influence through the Mediating of Flows anout the Attraction and Emotions Absorption of the Website
• 발행기관: 한국통상정보학회
• 저자명: 강성주(Sung-Ju Kang)
• 간행물 정보: 『통상정보연구』제10권 제2호, 63~87쪽, 전체 25쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach’s, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.

목차

Ⅰ. 서론

Ⅱ. 선행연구 및 이론적 고찰

Ⅲ. 연구모형 및 가설

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

commitment attractiveness flow