한국산업의 B2B e-Marketplace 성공적 운영 관한 연구

• 영문명: A Study on the Successful Operation of B2B e-Marketplaces in the Korea Industry
• 발행기관: 한국통상정보학회
• 저자명: 이재규(Jae-Kyu Lee) 신승만(Seung-Man Shin)
• 간행물 정보: 『통상정보연구』제9권 제3호, 1~21쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.09.30

영문 초록

This paper is to identify whether the mechanism of the real market as an off-line market developed from the transaction cost theory from previous research is applied to on-line market, such as usiness to Business e-marketplaces. With three factors(parties, product, environments) selected from previous research, four cases picked up from all B2B e-marketplace sites as of April 2007, in the view of Business to Business Matrix which presented by Kaplan & Sawhney(2000), were studied. They were accompanied by interview with CEO and team manager, and they explained their business and revenue model of the company. From the interview, the relation between three factors and usiness to Business e-marketplace was observed by taking sub-factors into consideration; parties -asset specificity, information asymmetry, product factors - standardization, price stability, and environments factors - competition, market uncertainty. The implications of this study are to analyze the relation of the transaction theory in offline and online. Also, this is the first study that analyzed it. In the future, another research based on this research will be studied.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구모형 및 가설설정

Ⅳ. 연구분석 결과

Ⅴ. 결론

참고문헌

Abstract

키워드

e-Marketplace Asset Specificity Information Asymmetry Standardization Price Stability Competition Market Uncertainty