중국의 유통시장 개방정책과 한국기업의 대응전략

• 영문명: The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms
• 발행기관: 한국통상정보학회
• 저자명: 강영문(Kang,Young-Il Moon)
• 간행물 정보: 『통상정보연구』제8권 제3호, 285~306쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it’s distribution market in 2007. Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China’s market, Korean firms needs to prepare counterplan on change of China’s distribution environments. China’s distribution environment is uncertain on account of remaining communism system even though opening it’s distribution market. The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China’s distribution market successfully. through exmaninig how China’s distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.

목차

Ⅰ. 서론

Ⅱ. 중국 유통시장의 발전과정

Ⅲ. 중국 유통업태와 소비시장

Ⅳ. 다각적인 대응전략

Ⅴ. 결론

<참고문헌>

키워드

China Distribution Market Korean firms