인도의 통상환경과 상관습에 대한 소고

• 영문명: A Study on the Commercial Customs and Practices in India
• 발행기관: 한국통상정보학회
• 저자명: 김희준(Hee-Jun, Kim)
• 간행물 정보: 『통상정보연구』제8권 제3호, 267~284쪽, 전체 18쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

The purpose of this study is to analyze trade environment and examine a commercial practices for a successful launching of Indian market In general, Indian trade environment is composed of a natural environment, religious peculiarity, history and politic and economic prospect. In order to understand Indian commercial practices and secure business achievements, its national character, mode of living, customs related to foods and social relations such as exchange of gifts, religious taboos, tendency of product preference should be recognized. The results of the study indicate mostly that even though an excellent brand image, a good quality and an efficient sales network are a basic factor for making of a successful business, practically it is more important to understand a business customs and national character of indian people. Because business is accomplished through relationship between human beings eventually.

목차

Ⅰ. 연구의 목적

Ⅱ. 인도의 통상환경

Ⅲ. 거래관습의 시사점

Ⅳ. 결론

참고문헌

키워드

Trade Environment Commercial Practices Business Customs,National Character