Diffusion of Internet Shopping Behavior: A Longitudinal Study for Experienced Shoppers

• 발행기관: 한국통상정보학회
• 저자명: Tae-Hwan Kim
• 간행물 정보: 『통상정보연구』제7권 제3호, 77~94쪽, 전체 18쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.09.30

영문 초록

This paper object is application of electronic Customers Relationship Management(e-CRM) for buyer relationship commitment in korea export firms. So, I’d like to suggest some applications of e-CRM needed to strengthen the export firms in korea. These applications are as follows First, the export companies are required to e-CRM logical architecture that is needs to achievement of buyer relationship commitment. Second, Buyer data source is classify in to three large group by outside data, transaction data and support data. Third, a concept and function of buyer information database. Fourth, e-CRM campaign management for export marketing. Fifth, interaction of buyer and customizing. finally, a point to be considered of korea export companies are national character, data mining out of buyer information database, difference of data gathering and sustaining up date of buyer’s new information.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Methodology

Ⅳ. Findings

Ⅴ. Conclusion

References

Appendix

키워드

e-CRM Buyer Seller Korea export firms