전자무역에서 구매자와 판매자의 역할분석

• 영문명: An Analysis the Role between the Buyer and Seller in the Field of e-Trade
• 발행기관: 한국통상정보학회
• 저자명: 이주원(Joo-Won Lee)
• 간행물 정보: 『통상정보연구』제7권 제3호, 195~212쪽, 전체 18쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.09.30

영문 초록

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990’s. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer’s convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

목차

Ⅰ. 서론

Ⅱ. 전자무역의 개요

Ⅲ. 전자무역의 차별화 ACTION MODEL

Ⅳ. 전자무역에서 구매자와 판매자의 역할 형태

Ⅴ. 결론

참고문헌

Abstract

키워드

eTrade business model eMP