전자무역에서의 가상수출채널 분석

• 영문명: An Analysis on the VECs(Virtual Export Channels) in e-Trade
• 발행기관: 한국통상정보학회
• 저자명: 조원길(Won-Gil Cho)
• 간행물 정보: 『통상정보연구』제7권 제3호, 177~191쪽, 전체 15쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.09.30

영문 초록

This paper makes a valuable contribution to understanding how the Internet may interface with existing channels to export markets. It classifies the market and firm-level capabilities that may have an impact on how effectively firms can use a virtual channel to export markets(VECs). The most important findings of the paper are that it matters less what function the Internet serve-whether it provides information, tries to build interactive relationships or is used to sell products or services- than hoe fufills its role. Finally, the Internet can facilitate direct channels to market. Export sales ability is essential, and is more important the length of time spent exporting.The Internet to add value to existing export channels.

목차

Ⅰ. 서론

Ⅱ. 가상수출채널(VECs)의 이론적 배경

Ⅲ. 가상수출채널(VECs)의 활용방법

Ⅳ. 가상수출채널(VECs)의 통합 방안

Ⅴ. 결론

참고문헌

Abstract

키워드

export channel e-marketing e-Trade VECs