온라인 종합쇼핑몰업체의 e-Business 활용방안

• 영문명: A Study on the e-Business Utility of On-line shopping Mall Firms
• 발행기관: 한국통상정보학회
• 저자명: 이우채(Woo-Chae Lee)
• 간행물 정보: 『통상정보연구』제5권 제2호, 3~17쪽, 전체 15쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2003.12.30

영문 초록

This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. Fast, in e-business policy, it was found that partrnetship between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall fines should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.

목차

Ⅰ. 서론

Ⅱ. 종합쇼핑몰업체의 e-Business 개관

Ⅲ. 인터넷쇼핑몰업체의 현황과 문제점

Ⅳ. 종합쇼핑몰업체의 e-Business 활용 방안

Ⅳ. 결론 및 시사점

참고문헌

키워드

e-Business e-CRM B2C EC