서비스품질 결정요인과 구매행동에 관한 연구

• 영문명: An Empirical Study on the Relationship between Determinants of Service Quality and Purchasing Behavior: Focused on the Internet Banking
• 발행기관: 한국통상정보학회
• 저자명: 박규영(Kyu-young Park)
• 간행물 정보: 『통상정보연구』제5권 제2호, 71~87쪽, 전체 17쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2003.12.30

영문 초록

This paper deals with the following research topics on the basis of the service quality of Internet Banking. First, the components of the Internet Banking service will be described and the appropriate quality measures will be devised for the smooth Internet Banking. Second, the prerequisite variable such as the Internet Banking service quality, customer satisfactions and purchasing behavior are theoretically analysed. Third, it is discussed how the perceived quality of Internet Banking affects the purchasing activities of the customers. Finally, it will be discussed that these results are meaningful in establishing the marketing strategies of bank industry.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Service Quality Internet Banking Purchasing Behavior