국내 B2B e-Marketplace의 활성화방안

• 영문명: A Study on Promotion Plans of B2B e-Marketplace in Korea
• 발행기관: 한국통상정보학회
• 저자명: 김종득(Jong-deuk Kim) 이성민(Sung-min Lee)
• 간행물 정보: 『통상정보연구』제5권 제2호, 91~112쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2003.12.30

영문 초록

Nowadays, the spreading of electronic commerce using internet demands a lot of change in business environments, as it is called B2B. Especially, the B2B based EC have a majority rates over the 70% of whole EC markets. As the approach way and the core axis of e-Marketplace in B2B markets are changed more by the business section and industry section than by each company sections, all of the world leading company including Korea are trying to take a prior occupation in e-Marketplace market. In korea, B2B e-Marketplace are mainly leaded by ministry of commerce, industry and energy which choice the company, run a trial managed company. Above MOCIE efforts are now having a lot of trial and error. Accordingly, this thesis are focused on researching the construction trends of B2B e-Marketplace, the future prospects, and promotion plans.

목차

Ⅰ. 서론

Ⅱ. B2B e-Marketplace의 유형

Ⅲ. B2B e-Marketplace의 구축현황

Ⅳ. 국내 B2B e-Marketplace의 활성화 방안

Ⅴ. 결론

참고문헌

키워드

e-Business EC e-Marketplace B2B e-Marketplace