On the Development of Alibaba.com

• 발행기관: 한국통상정보학회
• 저자명: Guo-an Wang
• 간행물 정보: 『통상정보연구』제4권 제2호, 1~9쪽, 전체 9쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2002.12.30

영문 초록

Alibaba.com has developed very fast and created a miracle in the international e-business community since it was established just three years ago. The paper at first introduces its rapid development from its establishment, the construction of its websites and its e-products and eservices, its mode of operation and corporate culture. Secondly it analyses the reasons why it has not only survived, but also developed very fast and begun to make profits despite the cut-throat competition in the e-business community in the tough e-environment in China. Then it displays and analyzes its competitive edges and the challenges it is confronted with. Finally it predicts its promising future.

목차

1. Introduction

2. The Short History of Alibaba’s Development

3. Reasons for Alibaba.com’s Rapid Development

4. Alibaba’s tomorrow---opportunities and challenges

5 Conclusin

References

키워드

Alibaba B2B Websites SMEs Import Export Market Members