우리나라 港灣의 e-Port 具現戰略에 관한 硏究

• 영문명: A Study on e-Port Strategies in Korea
• 발행기관: 한국통상정보학회
• 저자명: 송채헌(Song Chae Hun) 오한모(Oh Han mo) 배상목(Bae Sang mok)
• 간행물 정보: 『통상정보연구』제4권 제2호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2002.12.30

영문 초록

Lately, one of the most representative phases on business world is the diffusion of internet business. This change has been making new port business model called ‘e-Port’ in maritime transport. The focus of this article is to suggest some strategies on the implementation of e-Port in Korea. To research and analyze the e-Port realities, we first reviewed the previous study on Internet Marketing and e-Business. Six strategies that are critical on e-Port model were classified: (1) contents, (2) community, (3) commerce, (4) connection, (5) communication, (6) customization. Secondly, we chose and evaluated website of eight ports: Hongkong, Singapore, Antwerp, Hamburg, as successful e-port models. And then, we investigated actual conditions of e-Port in Pusan, Inchon, Kwangwang, and Gusan. And then we try to find effective plan on the operation of e-Port.

목차

Ⅰ. 序論

Ⅱ. 槪念的 프레임워크

Ⅲ. 主要港灣의 e-Port 具現實態

Ⅳ. 우리나라 港灣의 e-Port 具現戰略

Ⅴ. 要約 및 結論

참고문헌

키워드

인터넷 비즈니스 항만 e-Port 6C internet marketing