중소제조업의 서비스화 결정요인이 성과에 미치는 영향: 서비스화 역량의 매개효과를 중심으로

• 영문명: The influence of Servitization Decision Factors on the Performance of SMEs: Focused on the Mediating Effects of Servitization Competency
• 발행기관: 한국산업경영시스템학회
• 저자명: 서지연(Jieyoun Suh) 박광호(Kwangho Park)
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2019년 춘계학술대회 논문집, 133~149쪽, 전체 17쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2019.05.03

영문 초록

As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as servitization factors , which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows: First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.

목차

1. 서 론

2. 선행연구와 이론적 배경

3. 연구의 설계

4. 실증분석결과

5. 가설의 검정

6. 결론 및 향후 연구과제

키워드

Servitization factors Servitization competency SMEs The mediating effects of servitization competency