국산 자동차 소비자의 제품 선택 기준에 대한 중요도 인식 분석

• 영문명: Study of Importance Awareness of Domestic Car Consumer’s Product Selection Criteria
• 발행기관: 한국산업경영시스템학회
• 저자명: 이태원(Taewon Lee)
• 간행물 정보: 『산업경영시스템학회지』제42권 제3호, 157~166쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

The study had subject to find out what factors Korean automobile consumer is considering in their decision to purchase cars in the situation of the growing competition in the domestic automobile market. In order to this end, the previous study was reviewed to select various factors considered in the process of buying cars. Based on this, Analytic Hierarchy Process was used to prioritize which factors were considered more important by consumers. In the result of study, we could find that performance had the highest priority, and the second ranking was the price. In contrast, image of brand and convenience of maintenance were shown to be relatively low in importance, ranking 3rd and 4th, respectively. Beside, we could recognized the ranking of other detailed factors. This study has an academic implication in that it is able to grasp the latest tendency of consumers’ purchase choice of car and to make conclusion by applying AHP analysis method to study of related subject. It also have practical significance that can be a basis for make sense what factors should be taken by the automobile industry to uprise the purchase of the consumers through the identification and preparation of the purchase selection criteria of domestic automobile buyers.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법

4. 분석 결과 정리

5. 결 론

키워드

Automobile Industry Purchase Choice Consumer’s Recognition AHP