자치단체 웹사이트의 특성이 사용자 만족과 신뢰에 미치는 영향

• 영문명: The Influence of Characteristics of Local Government Web-sites on User Satisfaction and Trust
• 발행기관: 한국산업경영시스템학회
• 저자명: 송주현(Ju Hyun Song) 박종훈(Jong Hun Park)
• 간행물 정보: 『산업경영시스템학회지』제42권 제3호, 39~51쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

This paper is an exploratory study to investigate the influence of characteristics of local government web-sites on user satisfaction and trust. The objective of this research is to identify the characteristics of local government web-sites influencing on user satisfaction and trust, and determine how they affect user satisfaction and trust. From the literature review, we identify four characteristics which are expected to influence on user satisfaction: technical, information, customer-oriented, and work-performing characteristics. In addition, we develop research model that the four characteristics are expected to affect user satisfaction and trust via users’ perceived values. The results of the research are as follows. The technical, customer-oriented, and work-performing characteristics significantly affects perceived values, which significantly affected user satisfaction and trust. Perceived value is partially mediated by user satisfaction in affecting user trust. The characteristics of local government web-sites affecting perceived values differed partially by the purpose of visitor. As for the personal goal, the technical, customer-oriented, and work-performing characteristics significantly affect perceived values, with the technical and customer-oriented characteristics having more significant effects. As for the business goal, the technical, information, work-performing characteristics significantly affected perceived values, with information characteristics having more significant effects.

목차

1. 서 론

2. 이론적 배경

3. 연구모형과 가설

4. 실증분석

5. 결 론

키워드

Local Government Web-Sites Perceived Values User Satisfaction User Trust