부동산광고 심의제도의 개선방안에 관한 연구

• 영문명: A Study on the Real Estate Advertising Review System - Focus on the Regional Characteristics of Real Estate Markets -
• 발행기관: 한국지방행정학회
• 저자명: 유근환(Keun Hwan Yoo) 장우진(Woo Jin Jang) 이영재(Young Jae Lee)
• 간행물 정보: 『한국지방행정학보』제9권 제2호, 85~102쪽, 전체 18쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

This study aimed to improve advertising review system in order to solve continuous problems caused by deceptive and excess advertising of real estate. For this purpose, it examined the review regulations of general advertising by each medium and industry, and through this it inquired into the characteristics of real estate advertising and review regulations and their problems. The problems of real estate advertising were analyzed as follows: first, the advertiser’s lack of awareness; second, the complexity of review institutions and related regulations; and third ex post facto reviews. To solve these problems, first, advertisers themselves should change their recognition of deceptive and excess advertising to strengthen self-purification. Second, review institutions and related regulations which vary depending on advertising media and the types of real estate should be repaired and simplified. Third, advance review should be made compulsory by setting up certain criteria of amounts and sizes of real estate advertising and ex post facto review on advertisements that do not reach the criteria should be reinforced.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 부동산 광고심의의 개선 방안

Ⅳ. 결론

<참고문헌>

키워드

부동산 광고 허위 과장광고 광고심의 real estate advertising deceptive and excess advertising advertising review