서양미술제도사에서 ‘에코뮤지엄’ 개념의 전개와 그 현재적 의미

• 영문명: Eco-museum: The development of te concept and the present meaning in the history of western art system
• 발행기관: 한국예술경영학회
• 저자명: 최효준(Choi Hyo Joon)
• 간행물 정보: 『예술경영연구』제1집, 9~31쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2001.10.30

영문 초록

The end of museum is a usual phrase nowadays. Museums, of which the history is over 200 years in western society, are suffering an identity crisis. Then the question is what the museum will be in the age to come. The main characteristics of recent museum exhibitions are, in a word, to be a spectacle. Even the contents and forms of the shows are almost spectacle-like. The term blockbuster is now a trend in exhibition practice, seemingly in hope of attracting as many visitors as possible. Its easy to see ahistorical exhibitions which tries to leave the purism and historicism of modernism, and also, informative exhibitions, that hope to take art down to a more understandable level. Further, we quite often see the commodities are replacing the art works in the museum display. The postmodern style shows which resulted mainly from the wish to raise the number of visitors already surpassed the traditional style shows in numbers. The museums identity crisis comes from such changes in museum practice. The museum is required to follow the rule of corporations, in the sense that the art works are viewed to be art works as commodity. The museum buildings are one of the key points on the tourist map, and the curators watch with a sigh as the core of museum operations lies in the success of the museum cafe and art shop. Visitors see the blockbuster and popular shows as almost fashion, and the mega museums like Solomon R. Guggenheim are competing to expand via franchising. Eco-museum is one of the alternatives among the new museums that counter the rapid changes in mainstream museums culture. The background of the rise of eco-museum are as follows: The difficulties in centralized museum system design and operation are revealed one by one. The works for display are out of their cultural context, and thus are stuffed. Now, visitors are attracted more by the entertainment than the fine art show itself, and the cultural sensibility of the general public has changed. Easy, fast access to any type of mass culture threatens the museums existence. The higher collection budget goes, while less is the availability. However, concerns about the ecology and its necessity are raised. People realized that they may create the synergy effect between the individual projects and activities through networking, and thus, intensifying significant meanings. While justifying to and increasing the volunteer of community members, museums are expected to raise the demand and supply of services and cut expenses. Today, It is not easy to establish a hard museum that has large competing collections and archives. And even if it is possible, the maintenance costs are another bottleneck. The preference for the soft museum came from these concerns. We can see the advent of eco-museum and its concept being practiced in museum practice in countries like France, Japan, Canada, and Australia, and it is conceived to be a new approach to museums that are put in a dilemma. However, it seems that this approach follows the natural consequences rather than the discontinuous alternative. Now the museum visitors can get back the chance to reflect and appreciate at the eco-museum what theyve lost, the practice of reflection, at the modern museums that have forced them into the passive visual practice. So the eco-museum works as a mirror. At the eco-museum, it is hard to see the art works being produced on a commercial scale because being on the spot is considered as a main concept along with the showing art works in context. At the modern museum, the visitors have monopolized aesthetic experiences and indulged in the visual consumption due to the privatization of the observatory tendencies that have lasted since the 19th century. However, at the eco-museum, the visual experiences are shared among the community. Modern museum reflects, intensifies, and carves a seal on the paradigm of the society where it belongs to, while the eco-museum suggests a new paradigm. There is a

목차

Ⅰ. 들어가는 말

Ⅱ. 에코뮤지엄 개념의 전개와 발흥

Ⅲ. 국내의 에코뮤지엄 개념 구현 시도의 평가

Ⅳ. 에코뮤지엄 개념에 근접한 국내 사례

Ⅴ. 개념 적용의 확장 가능성과 그 의미

Ⅵ. 맺는말

참고문헌

Abstract