2세기 박물관 경영의 현황과 과제

• 영문명: Trends and agendas for museum management in the 21st century: Museums and communication
• 발행기관: 한국예술경영학회
• 저자명: 이보아(Rhee Boa)
• 간행물 정보: 『예술경영연구』제1집, 79~96쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2001.10.30

영문 초록

Communication theory in museums approaches museum as medium which can generate interactions between museums and their visitors. The roles of museums as communicators can be examined in two perspectives: communication between objects and visitors, and communication between museums and their visitors. The functions of museums originating the communication between museums and their visitors, convey internal characteristics of an object, symbolic value and significance of the object and relation between the object and the other objects to the visitors, by approaching and interpreting with scientific methods. Eventually museums de-contextualize, re-contextualize and proto-contextualize objects. Through this process museums transmit information about objects by interpreting language understandable to visitors. In order to fulfill the interpretative function, museums need to gather information about cognition system of visitors and the pattern of communication. In this paper, I represent the communication models of researchers such as of Cameron, Shannon and Weaver, Knez & Wright. The communication model shows the process which sends the message symbolizing the contents of particular situation in which a sender communicate with a receiver through a medium. Whether or not the message is understood will depend on its decoders, and the sender must therefore identify and understand them. In the process of communication, if the noise occurs, the message cannot be accurately as well as completely transmitted to receivers. Finally, to learn whether or not the message accomplished its objective, the sender needs feedback The communicator must comprehend the message before he or she can send it, which broadly constructed in an institutional setting means understanding the museum its mission statement, goals, needs, activities as well as specific purpose that the message is intended to serve. It is also important to know the most appropriate channels of communication that will most effectively relay the message to the target audience. Communication between museum and visitor can be analyzed in terms of audience development. Audience development is a prime objective of museum today. Museum can acquire some information about the spectrum of visitors, characteristics” attitudes, motivations and purposes of museum visiting through visitor survey. The more information about visitors museums gather, museums can plan programs, reflecting visitors needs and expectations and improve services in short term, and can establish the plans for attracting visitors and management for museums in the long term by analyzing positive and satisfactory experiences of visitors. Museum visitors are composed of three groups such as enthusiasts, interested. and non-interested/non-participant. Audience can be identified along the lines of gender, age, ethnicity, race, social status, income, occupation, members of the family, educational background, leisure participation and life style. The factors influencing visitors behaviors and museum-visiting are location, cost of transport, distance to be traveled, availability of transport, type of transport, knowledge of museum, time for transportation, pricing policy, appeal of subject, facilities! service available, accessibility, previous visits and experience, weather, time of year, available time, personal interest and so on. The primary motivation and purpose of museum visiting can be for the purpose of education, sociability(social interaction), leisure participation(recreation) and entertainment. As the paradigm of role and function of museum has been shifted from collecting to visitor service, visitors expectation and attitude toward museum experience also have been changed. From this point of view, museums must recognize their roles as communicator and send messages through the most effective channels and media. As a conclusion, in order to survive not as incapable system but as living organism museums sh

목차

Ⅰ. 서론

Ⅱ. 커뮤니케이터(communicator)로서의 박물관의 역할

Ⅲ. 유물과 관람객과의 관계

Ⅳ. 박물관과 관람객과의 관계

Ⅴ. 결론

참고문헌

Abstract