국내 해양레저스포츠관광 활성화 방안에 관한 연구

• 영문명: A Study on Vitalization Plan of Marine Leisure Sports Tour
• 발행기관: 국제관광산업학회
• 저자명: 김선겸(Kim, Sun-Kyum)
• 간행물 정보: 『국제관광산업연구』제9권 제1호, 37~62쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study placed priority to disclosing the entrepreneurial patterns and attributions based on management methods if what factors are uppermost considered when entrepreneurial selection of venture entrepreneurs to set subjection of research according to the independent stores and chain stores. It made inquiries into the difference based on the demographic characteristic of research objects, verication of survey tool’s validity and reliability, motive by foodservice-entrepreneurial methods, types of business and business conditions through hypothesis testing for the analytic results and discussion. In the result, this study showed that they make start a new enterprise with management ability, competitive item and their own idea by independent store compared to the result supported by the existing studies, which they decide on a new enterprise through well-recongnized and specialized preparatory process under the present crisis, stagnation and saturation of foodservice industry, given they are venture entrepreneurs contrary to the diversied result of existing sample. Accordingly, it is imperative to give a careful consideration of chain brand as well as approach types of business related ti preliminary experience and career for more stable management to start a new enterprise.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

키워드

Marine Leisure Sports Vitalization Environmental Factors Condition Marina SWOT Analysis