국내도매여행사와 소매여행사의 관계적 특성이 관계지향성에 미치는 관계 연구

• 영문명: A Study on the Relational Characteristics of Domestic Wholesale Travel Agencies and Retail Travel Agencies on Relationship Orientation - Focused on Travel Agencies in Seoul -
• 발행기관: 국제관광산업학회
• 저자명: 권일준(Kwon, Il-Jun)
• 간행물 정보: 『국제관광산업연구』제9권 제1호, 7~36쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The study purposes were pursued in a documentary study and an empirical one. In the documentary study, the theoretical base was set up through books, papers and data related to the factors that affect outbound tourists’ choice of a travel agency. ey were also referred to as standards and used to set the core factors and environment factors in choosing a travel agency. In the empirical study, a questionnaire was made up based on the choice attributes that derived from the documentary study and preliminary studies. The analysis results were as follows: The core factors that affect outbound tourists’ choice of a travel agency included goods factor, price factor, employee factor, and travel agency service factor. The relative importance of the core factors that affect a choice of a travel agency on the overall satisfaction was great in the order of goods factor, travel agency service factor, employee factor and price factor. at of the core factors on the will to use a travel agency again was great in the order of goods factor, employee factor, travel agency factor and price factor. And that of the core factors on the intention to recommend goods was great in the order of employee factor, goods factor, travel agency service factor, and price factor.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ.연구설계

Ⅳ. 분석 결과

Ⅴ. 결 론

키워드

holesale Travel Agencies Retail Travel Agencies Relational Characteristics Relationship Orientation