A Criterion to Distinguish Benign Euphemism from Malicious Doublespeak

• 발행기관: 현대문법학회
• 저자명: Hyun jee Kang
• 간행물 정보: 『현대문법연구』제74호, 115~133쪽, 전체 19쪽
• 주제분류: 어문학 > 영어와문학
• 파일형태: PDF
• 발행일자: 2013.09.01

영문 초록

The term euphemism is not polysemous. However it is frequently employed in a 2-way form; sometimes as a channel to convey Speaker s innocuous indirect message (euphemism) and in other times as a device to hide Speaker s malicious intention (doublespeak). The former is intended to promote politeness from Speaker to Hearer and the other is a manipulated form to secure Speaker‘s unduly profit at the cost of Hearer. This paper discusses what distinguishes benign euphemism from malicious doublespeak. This writer probes into the similarities and dissimilarities between euphemism and doublespeak by comparing Allen & Burridge (1991) and Lutz (1989) and proposes Leech s (1987) cost-benefit module as a possible criterion for telling benign euphemism from malicious doublespeak. Overall this research tries to shed light on how language can be manipulated to Speaker s purposes.

목차

1. Introduction

키워드

euphemism doublespeak cost-benefit face clarity