제품-서비스 통합 비즈니스 개념 설계: 증강현실기기-헤드 마운트 디스플레이 사례연구

• 영문명: Product-Service Business concept design: A case study of augmented reality - Head Mounted Display
• 발행기관: 한국산업경영시스템학회
• 저자명: 임상우(SangWoo Lim) 최경현(Gyunghyun Choi)
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2016년 추계학술대회 논문집, 1~9쪽, 전체 9쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2016.10.30

영문 초록

Recently, Product-Service System(PSS) is a rising paradigm that enables integration between products and services offering. Also, academic interests for product-service design using the house of quality (HOQ) have been emerged. the engineering characteristics of the HOQ are usually extracted by experts. However, as the new technologies were merged, it was difficult to find the optimum expert for extracting the engineering characteristics in the fusion technology. Therefore, this paper applies the topic modeling technique using patent data to extract the engineering characteristics which considers not only products features but also services characteristics. Also, a case study demonstrates the usefulness of our approach with augmented reality-head mounted display. It was conducted to make the HOQ with distinct four steps. First, the customer needs were collected through the latest device review from website and grouped into the representative customer needs. Second, the engineering characteristics of the augmented reality-head mounted display were extracted by using the US patent data of augmented reality head mounted display through the topic modeling technique. Third, the correlation degree of product - service characteristics was drawn by using the extracted topic’s cosine similarity. Finally, the relationship matrix of customer needs and engineering characteristics was filled with experts. After which we suggest product-service business concepts from HOQ. Main advantage is appeared from the result of this research paper is that it can provide the business concepts of the integrated product-services to reflect the customer requirements. This business concepts are utilized for the early phase in R&D plannin

키워드

Product-Service System Business concepts House of Quality Patent data augmented reality