중국 모바일영화예약 시스템과 application 구현 및 활용

• 영문명: The Development of Mobile Movie Reservation System and Its Application to Mobile App
• 발행기관: 한국창업학회
• 저자명: 곽영식(Young sik Kwak) 남윤정(Yoon jung Nam)
• 간행물 정보: 『한국창업학회 Conferences』2013년 춘계학술대회 발표집, 554~566쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.05.30

영문 초록

This case study is to introduce a Mobile Movie Reservation System (MMRS) and its internal system developed by a theater company which operates 17 theaters in China. Through this case study, from a business perspective, components or subsystems within the movie reservation system can be identified. Further, reservation information by individual and segment level can be collected through this reservation system and put into a database. Then, through mixture modeling, a list of recommended film contents that a mobile phone user would most likely to reserve is shown on the application user interface. From an academic point of view, post-hoc segmentation has taken center stage, but in the film industry, mixture modeling, which is rarely used in practice, is being used. Especially, the output example in fuzzy clustering algorithm by mixture modeling in MMRS shows the probability of when, where, and which movie a potential moviegoer choosing movies.

목차

Ⅰ. 서론

Ⅱ. 중국 모바일 영화예약시스템

Ⅲ. MMRS의 기술적 구현

Ⅳ. MMRS의 미래 발전방향

참고문헌

Abstract

키워드

Movie Industry China Mobile Movie Reservation System Mixture Model