온양지역 온천관광지의 중요도-성취도 분석 평가

• 영문명: Evaluation of Spa Destination Using Importance and Performance Analysis: The Case of Spa Destination ‘Onyang’
• 발행기관: 한국지역개발학회
• 저자명: 김시중(Kim, Si-Joong)
• 간행물 정보: 『한국지역개발학회지』제29권 제2호, 211~228쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2017.06.30

영문 초록

This study aims to evaluate the spa destinations by importance and performance analysis. The survey conducted in visitor of Onyang spa destination, Chung Cheong Nam-Do province. With the results based on the factor analysis: First, according to the results of the importance-performance analysis(IPA), with the twenty-three attributes for the choice of the spa destinations, eight attributes is placed in the area I(keep up the good work), six attributes in the area II(possible overkill), three attributes in the area III(concentrate here), and the other six attributes in the area IV(low priority). Second, according to the results of importance and performance analysis, with six factors drawn on the base of factor analyses, spa space facility and tourism space and water quality of the spa and surrounding areas is placed in the area I, shopping opportunities and hospitality in the area II, “tourism space” in the area III, accessibility“ and ”cost of spa in the area IV. Finally, according to difference analyses of importance-performance, attributes for choice which shows relatively higher satisfaction level are “children s play facilities,” “efficacy waters,” and “bath amenities.” However, attributes for the choice which shows relatively higher dissatisfaction level are “crowdedness of tourism area,” “additional facilities fee”, and “transportation fare.”

목차

1. 서 론

2. 이론적 고찰

3. 조사 설계

4. 분석결과

5. 결 론

키워드

중요도-성취도분석 Importance-Performance Analysis 온천관광지 Spa Destination 온양온천 Onyang Spa 온천관광지 선택속성 Spa Destination Attributes