돼지고기 비선호 부위의 소비유형 분석

• 영문명: Pork Consumption Pattern Analysis for Non-preferred Parts
• 발행기관: 한국농식품정책학회
• 저자명: 곽영태 고복남
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 2호, 444~455쪽, 전체 12쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

As a result of pork consumption factor analysis for non-preferred parts, the consumers who choose dish of cooking as a important consideration factor when they buy pork react positively to buying non-preferred parts. TV was significant as a mass media for getting information on pork for non-preferred parts consumers. Therefore, it is expected that the promotion through TV play an important role in increasing non-preferred parts consumption.

목차

Abstract

I. 서론

II. 돼지고기 선호ㆍ비선호 부위별 수급 현황

III. 돼지고기 소비실태 조사

IV. 돼지고기 비선호 부위 소비유형 분석

V. 요약 및 결론

참고문헌

키워드

TV non-preferred parts pork consumption