농협 판매사업의 이론적 고찰

• 영문명: A Theoretical Study on the Role of Agricultural Marketing Cooperatives
• 발행기관: 한국농식품정책학회
• 저자명: 김홍배
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 2호, 424~443쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

The purposes of this study are to investigate the role of NACF in agricultural retail market and to find some implications for promoting the role of NACF in agricultural marketing. To achieve these puφose, this study reviews the competition yardstick theories, investigates the role of agricultural cooperatives in 이igop이is tic markets, and shows that NACF s direct participation in retail market is a forward vertical integration. In conclusion, as NACF promotes wholesale function to large retailers, the bargaining power of local cooperatives will be improved. In addition, as NACF strengthens its retail function, local cooperatives have higher bargaining power. Especially, the intensification of retail function of agricultural cooperatives can be a good way to maintain producers brand and to improve domestic agricultural supply.

목차

Abstract

I. 머리말

II. 협동조합의 경쟁척도 이론

III. 협동조합의 수직통합 이론

IV. 농협 소매유통사업의 이론적 근거

V. 맺음말

참고문헌

키워드

agricultural cooperatives competitive yardstick vertical integration large retailer bargaining power