농산물 소비자 선호도분석 시스템 연구

• 영문명: A study on the systems of consumer preference analysis for agricultural products
• 발행기관: 한국농식품정책학회
• 저자명: 백승우
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 32권 2호, 1~20쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

Consumer preference for agricultural products analysis systems study Should be recognized distinction first of all so that agricultural product has competitive power. For agricultural product depends how much reflected consumer s request. Specially, preference analysis of consumers is very important for activation of agricultural product marketing. But, study of statistical research analysis that agricultural product marketing field uses on-line is insufficient. Hereupon, in this study, examined about on-line statistics enumeration method. And actually, consumer preference which use e-mail for agricultural product marketing activation proposed analysis system. Proposed system may be used usefully to improve competitive power of agricultural product at step that plan agricultural product marketing.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 소비자 선호도분석 시스템의 내용

Ⅳ. 선호도분석 시스템에 대한 신뢰성 검증

Ⅶ. 요약 및 결론

참고문헌