유기농산물 구매의사에 대한 구매만족도의 영향* - SUBP 모형을 중심으로 -

• 영문명: Effects of Purchasing Satisfaction of Organic Agricultural Products on Purchase Intention : A Seemingly Unrelated Bivariate Probit Approach
• 발행기관: 한국농식품정책학회
• 저자명: 서용실(Yong Sil Seo) 서윤정(Yoon Jeong Seo) 이병오(Byung Oh Lee) 김현노(Hyun No Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 4호, 965~983쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

Because of growing recognition of the importance of food safety to health, consumers have become favorable to purchase organic agricultural products. In this context, this study examines the influence factors on future purchase intention of organic agricultural products, which can provide policy makers with valuable guidance to promote consumption of organic agricultural products. The particular focus of this study is on investigating endogeneity of observed behavioral choices used as independent variables. We used seemingly unrelated bivariate probit models and found that the variable, namely health satisfaction status in the past purchasing experience is empirically associated with the future purchase intention function. A comparison of models with and without correcting for the endogeneity shows model parameters and their statistical significance are sensitive to the model specifications. The results of this study indicate that correcting for endogeneity bias makes it possible to obtain more plausible estimates in deriving the predicted probability of the outcome. Thus, it is suggested that special care is required when framing empirical models with the presence of endogenous variables.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 고찰

Ⅲ. 분석방법

Ⅳ. 분석결과

Ⅴ. 요약 및 결론

키워드

Organic Agricultural Products Purchase Intention Seemingly Unrelated Bivariate Probit