도시농업 확산을 위한 가정용 수경재배기의 소비자 구매의도 결정요인 분석

• 영문명: An Analysis on the Determinants of Consumer Purchase Intention in Hydroponic instruments for Promoting of Urban Agriculture
• 발행기관: 한국농식품정책학회
• 저자명: 황서영(Hwang, Seoyoung) 유지영(Yu, Jiyeong) 문정훈(Moon, Junghoon) 박병준(Park, Byungjoon)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 4호, 813~837쪽, 전체 25쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

For driving of urban agriculture, Korean Agricultural Research Services invented and distrubuted the household hydroponic instrument in 2014. This paper aims to empirically examine how the characteristics of household hydroponic instrument affect consumer’s purchase intention. This research determined the usability factors and causes of using household hydroponic instrument through the interview of experts on hydroponics. In this study, we emply exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to suggest the usability factors of household hydroponic instrument use and to find the relationship between the usability factors and consumer’s purchase intention. The results indicate that the educatory purpose of using household hydroponic instrument is the highest factor in this research. Additional practical and political implications of these findings are also discussed in the paper.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 연구 결과

Ⅴ. 결론 및 시사점

키워드

Hydroponics Urban Agriculture Usability Factor Purchase Intention