약국 경영성과의 영향 요인

• 영문명: Influencing Factors on the Business Performance of Pharmacies
• 발행기관: 대한약학회
• 저자명: 박종화(Jong Wha Park) 주경미(Kyung mi Joo) 이동한(Dong Han Lee)
• 간행물 정보: 『약학회지』제60권 제6호(2016년), 335~341쪽, 전체 7쪽
• 주제분류: 의약학 > 기타의약학
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

The growth rate of domestic pharmacies has been recently suppressed because of environmental changes around hospitals, an increase in the number of drugs, changes in consumer buying behavior caused by the emergence of the new distribution systems, and the entry of domestic conglomerates and global distribution companies in drugstore businesses. This study investigates 11 influencing factors on the business performance of local pharmacies by analyzing 161 study samples. Empirical results show that 1) the most influencing factor on the business performance of the pharmacies is the Number of nearby clinics, 2) the location conditions are distinct factors to determine the business type of pharmacy and 3) the influencing factors on each type of the pharmacies are different. The paper contributes to enhance the competitiveness of local pharmacies by verifying the crucial factors on their business performance.

목차

Abstract

연구 방법

연구 결과

결론 및 고찰

References

키워드

Pharmacy Business Performance ETC drugs OTC drugs Multiple Regression Analysis