디지털 우마드(Womad) 환경의 뷰티제품 유형별 특성 연구

• 영문명: The Effect of the Marketing-mix Components of Nail Service on Satisfaction and Loyalty toward Nail Shop
• 발행기관: 한국인체미용예술학회
• 저자명: 방기정(Kee jung Barng)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제17권 제4호, 201~217쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2016.12.20

영문 초록

This study attempted to investigate the characteristics of beauty products by their type, focusing on changes in digital womad. First, sociocultural features were divided into four types: interactivity, virtuality, mobility and pluralism. In terms of the characteristics of beauty products, the consumption of environmentally-friendly and organic cosmetics has increased due to current healthy lifestyle trends. Second, beauty products in open design became popular with creative and non-boundary forgiveness in womad environments. Third, disposable beauty products with portable and mobile features were released. Lastly, products with multiple functions or multi-products in convergence with science technology were produced. The digital womad environment has played a key mediating role in accelerating hybrid tendencies, invigorating he beauty industry and products. Regarding the characteristics of beauty products, three different types were observed: interactivity, mobile functionality and convergence. The study results found that typological characteristics of womad are found in beauty products through the trend in which they express human visual beauty.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 디지털 우마드의 사회문화적 특성

Ⅳ. 우마드 환경의 뷰티제품

Ⅴ. 결론

참고문헌

키워드

디지털 변화 우마드 뷰티제품 상호작용성 휴대기능성 통합성 According to the Digital Changes Womad Beauty Product Interactivity Mobile Functionality Convergence