헤어숍(Hair Shop)의 규모·직급·매출·업체형태에 따른 미용매니저(중간관리자)의 수요와 필요성에 관한 연구

• 영문명: Study on the Demand and the Need for Beauty Manager by the Scale·Position·Revenue·Type of the Hair Shop
• 발행기관: 한국인체미용예술학회
• 저자명: 김유라(Yu Ra Kim) 조지훈(Ji Hoon Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제17권 제4호, 23~41쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2016.12.20

영문 초록

The purpose of the study is to provide information for developing beauty manager training programs. Samples consist of 248 hairdressers in Daejeon·Chungcheongdo. They participated in the study via questionnaire method. The data was analyzed through cross tabulation, multiple regression, One-way ANOVA on SPSS v. 21.0. The results were as follows. Firstly, regarding the demand of the beauty manager, 66.9% of the participants are in favor of having a beauty manager. Larger, franchise shops, and shops with higher profit are more aware of the need for beauty managers. Second, the survey showed that participants chose ‘boosting customer satisfaction’ and ‘improving effectiveness of employee performance’ as the top two roles and benefits of beauty managers. Third, while most participants answered beauty managers are needed for ‘improving effectiveness of employee performance.’ in general, employees answered that beauty managers are needed for ‘employee performance’ and shop owners chose ‘customer service.’ Lastly, 80.7% percent of participants showed high awareness toward the need for the training system for beauty managers. Respondents who showed high awareness in the role and the benefit of beauty managers showed higher awareness in the need for them also. The study found out that higher awareness in the role of beauty managers lead to higher awareness in the demand and need for them, which again lead to higher awareness in the need for education program for the beauty manager. It was also discovered that most participants only viewed the role and benefit of having beauty manager in restricted domains.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구문제 및 연구방법

Ⅲ. 연구결과

Ⅳ. 결론

참고문헌

키워드

미용매니저 헤어숍 미용경영 Beauty Manager Hair Shop Beauty Management