엔터테인먼트형 복합상업시설의 국내외 사례분석을 통한 테넌트 믹스 특성 연구

• 영문명: A Case Study on the characteristics of the tenant mix in the retail and entertainment mixed-use facilities
• 발행기관: 한국지역개발학회
• 저자명: 김윤희(Kim, Yun-Hee) 이상호(Lee, Sang-Ho)
• 간행물 정보: 『한국지역개발학회지』제19권 제3호, 193~212쪽, 전체 20쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2007.09.30

영문 초록

The purpose of the study is to analyze the characteristics of the tenant mix in the retail and entertainment mixed-use facility, focusing on the distinction of 3 consumption mode retailing, dining and entertainment. Using ’converted relative ratio of leasible area', the coexisting ratio of retailing(R) vs dining(D) vs entertainment(D) in the retail and entertainment mixed-use facilities is found 3 : 1 1. Through the 28 case study, the typical anchor tenant composition of each 3 consumption mode as major character of the tenant mix in the retail and entertainment mixed-use facilities are at least one of department store, GMS and discount store ; R, both of franchised restaurant and foodcourt ; D, multip1ex with or without either amusement center or game center E. And a1so, the coexisting ratio of the typical composition is about 55 : 21 24

키워드

엔터테인먼트형 복합상업시설(retail and entertainment rnixed-use facility) 테넌트 믹스(tenant mix) 소비모드(consurnption mode) 소매판매(retailing) 식사(dining) 엔터테인먼트(entertainment) 공존비율(coexisting ratio) 앵커테넌트(anchor tenant).