한국 외식프랜차이즈 기업의 중국 진출 리스크 관리에 관한 연구

• 영문명: Risk Management of Korean Food & Beverage Enterprises Entering China
• 발행기관: 한국무역연구원
• 저자명: 왕차오(Chao Wang) 장동한(Dong-Han Chang)
• 간행물 정보: 『무역연구』제12권 제2호, 355~373쪽, 전체 19쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.04.30

영문 초록

Due to severe competition in the domestic market, many Korean Food and Beverage (F&B) firms have been notably going to China since 2010. But their business performance is quite different as some have been very successful with hundreds of stores in China, while a well-known business has gone bankrupt after three years of aggressive marketing. This study aims to identify significant risks to F&B enterprises going into the Chinese market and to analyze risk management strategies with respect to ERM (Enterprise Risk Management) framework. Findings reveal that relevant functions of every F&B business include production, distribution, labor management, financial accounting, R&D, operation management, design, interior, marketing among others. Successful risk management for every F&B business entering China is a real challenge and each firm needs to cover diverse risks in these relevant functions as a whole. If they fail to study the Chinese market beforehand and in the absence of a good marketing system, specific business target, business planning as well as poor financial, human resource and supply chain management in China, then they are bound to fail.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 외식프랜차이즈 기업의 중국 진출 사례 고찰

Ⅳ. ERM을 활용한 리스크 관리의 필요성

Ⅴ. 결론

References

키워드

China Marketing Enterprise Risk Management Food and Beverage Business Risk Management