공유가치창출(CSV) 활동이 기업이미지와 신뢰도에 미치는 영향

• 영문명: Creating Shared Value (CSV) Activities in Korean and Chinese Firms: Do These Influence Corporate Image and Reliability?
• 발행기관: 한국무역연구원
• 저자명: 상굉위(Hong-Wei Chang) 정진섭(Jin-Sup Jung) 이정화(Jeong-Hwa Lee)
• 간행물 정보: 『무역연구』제12권 제2호, 235~257쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.04.30

영문 초록

In order to respond to diverse social needs, firms implement corporate social responsibility (CSR) activities. When enterprises get highly interested in social contribution activities, they can expect a positive impact on their corporate image and reliability. However, studies about how much influence on revenue CSR activities provide are very limited. Thus, this study focuses on how CSV activities affect the image and reliability of enterprises. A questionnaire survey was conducted on 179 enterprises in China and 170 those in South Korea. Results show that CSV activities have a significant influence on the image of enterprises in China and South Korea. While CSV activities are less associated with reliability of enterprises in China compared with those enterprises in South Korea, this may be because of the existence of different factors such as the relationship between enterprises and the Chinese government, which influence the credibility of Chinese enterprises. Such findings reflect not only the relationship between enterprises and Chinese government, but also the characteristics of Chinese consumers in low trust society such as less reliable consumer culture and consciousness.

목차

I. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

References

키워드

Chinese Firms Creditability of the Enterprises CSV Activities Image of the Enterprises Korean Firms