한국 기업의 글로벌 CSR 표준화 결정요인

• 영문명: Determinants of CSR Standardization vs. Localization: Empirical Evidence from Korean MNEs in China
• 발행기관: 한국무역연구원
• 저자명: 강지훈(Jihoon Kang) 최순규(Soonkyoo Choe) 유경태(Kyung-Tae Ryu)
• 간행물 정보: 『무역연구』제12권 제2호, 339~353쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.04.30

영문 초록

The globalization and standardization of CSR actively took place after the implementation of ISO 26000 in November 2010. Ever since, Korean firms have increasingly issued CSR reports conforming to the Global Reporting Initiative, as there is an increasing urge to join the United Nations Principles for Responsible Investment (UNPRI). While previous studies about corporate social responsibility have been focused mainly on its financial benefits and determinants, firms have faced CSR standardization, one of the most effective strategies for MNEs, a topic that has not been covered adequately in existing studies. To address this research gap, this study investigates institutional theory and the resource-based view suggesting a relationship between MNEs’ resources and standardization of CSR. Using several FDI datasets of Korean MNEs from 2011 to 2012 in China, we conducted regression analysis. The findings of this study indicate that R&D capabilities, dispatch of expatriates, size of parent firm and subsidiary influenced standardization of CSR. The results also suggest that headquarter officies and subsidiaries take on different roles in CSR standardization.

목차

I. 서론

Ⅱ. 이론적 배경과 연구가설

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

References

키워드

Corporate Social Responsibility Global CSR Institutional Theory Localization,Resouce-based View Standardization