한국관광공사 영어 홈페이지 탐색연구

• 영문명: An exploratory study on KNTO English homepage
• 발행기관: 대한관광경영학회
• 저자명: 이홍철 박소정 서만순
• 간행물 정보: 『관광연구』제17권 제1호, 195~217쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

The internet homepage has been emerging as a pivotal tool for the tourists to collect the information Therefore, this study started on the assumption that the KNTO English tourism information homepage will be an efficient tool to advertise Korea and contribute to give the tourism information to the potential foreign tourists. For the purpose, how directly the KNTO English tourism information homepage connects to the 16 major internet search engines, the structure of the homepage, and how much portion of the tourism information for each 16 municipalities distribute to the homepage have been identified. The results revealed the followings; First, all 16 major internet search engines didn't connect to the KNTO English tourism information homepage directly. Second, some tourism information such as Korea In Brief and Events was repeated on the first screen of homepage. Third, tourism information put large portion on Seoul, Gyeongju and Busan, which have been the major tourist destinations and wasn't provided enough to the other municipalities.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

한국관광공사 관광정보 영어 홈페이지 홈페이지분석