Technology Usage Diffusion and Business Diffusion to Avoid the Uncertainty of Technical Usage

• 발행기관: The International Academy of Global Business and Trade
• 저자명: Kyu Dong Cho
• 간행물 정보: 『Journal of Global Business and Trade』Vol. 7, No. 2 (2011), 45~55쪽, 전체 11쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2011.10.30

영문 초록

Expected use of technology that we have accumulated over the years is an important issue for firms. It determines the success or failure and seems to be compatible with shorter life-cycle support for the uncertainty of technical applications. The progress of digital technology and market diversification in recent years, in an environment where the shortened life cycle of business services and products where technology firms use the expected value of the sum (for technology),means technology is inevitably relatively undervalued. In this study, focused on a Fujifilm Case and the analysis of new entrants and new business in the shrinking film business as a response to the changing needs of film with the advent of digital cameras. Thus, considering a firm's management for its assessment of value of the use of technology is vital.

목차

I. Introduction

II. Efforts to Maintain Business Sustainability

III. Efforts to Develop New Products and Services

IV. Uncertainty in Technology Usage and its Avoidance

V. Uncertainty in Business and Avoidance

VI. Strategies Consistent of Business Strategy and R & D Strategy in Order to Avoid Uncertainty

VII. Consistent Uncertainty Avoidance Behavior

VIII. Case Analysis

IX. Technical Similarities Between Photographic Film Technology and Cosmetic Technology

X. Business Use Technical Proposals

XI. Conclusion

XII. Considerations

Reference

키워드

Uncertainty of technology Uncertainty of business FUJIFILM Holdings Corporation Technology-usage Uncertaintyavoidance Strategy- behavior Technology usages diffusion business diffusion