Sustainable Competitive Advantage: The Relationships between Key Managerial Components and Export Performance

• 발행기관: The International Academy of Global Business and Trade
• 저자명: Agnes T. Banzon
• 간행물 정보: 『Journal of Global Business and Trade』Vol. 7, No. 2 (2011), 56~64쪽, 전체 9쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2011.10.30

영문 초록

This paper explored the variations in the manager’s perception of the degree of the export venture’s achievement of important strategic objectives with respect to the level of achievement of key implementation tasks. The interaction between key managerial components (two tasks at a time) and export performance was evaluated by using three congruence models developed by Joyce et al. (1982). The one-way ANOVA was employed to evaluate the contrasts between the cell means in the 2 x 2 matrix and to identify the congruency model. All the interactions with the manager’s perceived achievement of strategic objectives as the dependent variable are highly significant. The majority (90.9%) of the interaction takes the form of effect congruency and supports the hypothesis that more is better. Only one combination, LEADERSHIP and BEST PRACTICE, displayed the substitute effect.

목차

I. Introduction

II. Key Implementation Task Combinations

III. Research Proposition

IV. Research Method

V. Results and Discussion

VI. Conclusion

References

키워드

sustainable competitive advantage export performance strategy implementation