A Comparative Analysis of Korean and Chinese Restaurants

• 발행기관: The International Academy of Global Business and Trade
• 저자명: Daehui Peter Lee
• 간행물 정보: 『Journal of Global Business and Trade』Vol. 7, No. 2 (2011), 21~32쪽, 전체 12쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2011.10.30

영문 초록

This study compares Korean and Chinese restaurants on the basis of American perceptions. Questionnaire responses were obtained from American customers who have dined at Korean and Chinese restaurants in Hawaii, U.S.A., in order to examine the importance of DINESERV factors and the relationship between customer satisfaction and revisit intentions for both Korean and Chinese restaurants. The results showed that some of the DINESERV factors had a significant effect on customer satisfaction and revisit intentions for both types of restaurants. Furthermore, customer satisfaction was significantly related to revisit intention. The findings of this study may be useful in monitoring ethnic restaurants and developing marketing strategies for such restaurants to penetrate the ethnic restaurant markets in the United States.

목차

I. Introduction

II. Literature Review

III. Research Design and Method

IV. Results

V. Conclusion and Implications

VI. Limitations

References

Tables

키워드

DINESERV factors Korean restaurant Chinese restaurant Customer satisfaction Revisit intention