Shaping the American Audience in Rodgers and Hammerstein’s Oklahoma!

• 발행기관: 한국외국어대학교 영미연구소
• 저자명: Kim Hye won
• 간행물 정보: 『영미연구』제34집, 3~32쪽, 전체 30쪽
• 주제분류: 어문학 > 영어와문학
• 파일형태: PDF
• 발행일자: 2015.05.31

영문 초록

Richard Rodgers and Oscar Hammerstein II are musician producers who gained both commercial and artistic success, and the names are always mentioned in the historiography of musical theatre. Rodgers and Hammerstein’s musicals have been studied for the new forms they offered, but the story of how Rodgers and Hammerstein shaped the American audience has yet to be explored. This study examines the branding of Rodgers and Hammerstein and how Rodgers and Hammerstein conditioned audience reception with combined methodologies from musicology, sociology, and performance studies in Oklahoma!. It explores the pre-performance advertising strategies―including press releases, critic reviews, public reception and the politics―of Rodgers and Hammerstein that shaped the composition, performance, and reception of Oklahoma!. Ultimately, my research demonstrates the craft of shaping the American audience by Rodgers and Hammerstein, within the context of World War II that links American values and patriotism, and how the publicity tactics helped establish Rodgers and Hammerstein as an all-American brand.

목차

Ⅰ. Introduction

Ⅱ. Oklahoma!: An Artistic Approach with a Business

Mind

Ⅲ. Oklahoma!’s Tryouts in New Haven and Boston

Ⅳ. Oklahoma! on Broadway

Ⅴ. Shaping The American Audience

Ⅵ. The Embodiment of Patriotic Strategy

VII. Conclusion

Works Cited

Abstract

키워드

Richard Rodgers Oscar Hammerstein II Oklahoma! musical theatre audience reception 리처드 로저스 오스카 해머스타인 2 오클라호마! 뮤지컬 관객 수용