지역축제 식음료 서비스 만족에 관한 연구

• 영문명: Food & Beverage Service Satisfaction at the Regional Festival: Focused on the Korean Wine and Cake Festival Visitors in Gyoungju
• 발행기관: 한국외식경영학회
• 저자명: 이경모(Lee Kyong Mo)
• 간행물 정보: 『외식경영연구』7권 2호, 209~225쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.08.30

영문 초록

The purpose of this study is to obtain the F&B service factors to affect the satisfaction and revisit the intentions of the festival visitors. The exploratory study surveyed single random-sampled respondents of 300 visitors, and collected 236 usable questionnaires. The respondents characteristics were that local resident were 12.7%, mostly aged at twenties, thirties and forties, and daily visitors without accommodation were 71.2%. Findings from the survey are: 1. Six important factors affecting the F&B service satisfaction of the festival visitors were obtained(Service consistency with festival theme, Physical environment, Operation staff's service, Atmosphere of the serving area, Quality and quantity of food, and convenient facilities of serving area), 2. The most critical factor affecting the visitor's satisfaction and revisit intention was 'service consistency with festival theme: Therefore, the festival planner should consider if the F&B service is well harmonized with the festival theme for the satisfaction and revisit intention of their visitors

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 연구대상 축제 현황

Ⅲ. 실증조사 설계

Ⅳ. 실증 결과 분석

Ⅴ. 결론

참고문헌

키워드

Festival visitors Food & beverage service Service Satisfaction