베이커리 전문점 이용자들의 선택속성과 만족에 관한 연구

• 영문명: A Study on the Customers' Selection Attributes and Satisfactions for Window Bakeries
• 발행기관: 한국외식경영학회
• 저자명: 정광현(Jeong Kwang Hyeon) 김석준(Kim Seog Jun)
• 간행물 정보: 『외식경영연구』7권 2호, 7~23쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.08.30

영문 초록

The changing lifestyles in Korea, wherein. Koreans preferring to remain single and families opting for easy to prepare meals have made bakeries a part and parcel to the way of life for most Koreans. This trend has led to an increase in the number of franchised and independently owned bakeries, which in turn resulted in a keen competition in the bakery industry. Literature review reveals that customers considered price, quality, location and service among the most important selection criteria for choosing a window-bakery. This study focuses on the selection attributes of a bakery customers behavior and their satisfaction with the conclusion attached. The conclusion also includes the marketing strategy to help the marketers and bakery owners in planning their bakery and satisfying their customers.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증적 분석

Ⅳ. 결론

참고문헌

키워드

Selection attributes Satisfaction Window-bakery