호텔 레스토랑 팁핑에 대한 국가문화적 인식차이에 관한 연구

• 영문명: A Cross-Cultural Perception on Hotel Restaurant Tipping
• 발행기관: 한국외식경영학회
• 저자명: 조민호(Cho Min Ho) 최인호(Choi Eno) 장미(Jang Mee)
• 간행물 정보: 『외식경영연구』7권 1호, 49~66쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.04.30

영문 초록

The purpose of this study is to analyze cross-cultural differences in the perception of tipping at hotel restaurants by employing Hofstede's theory and to develop new marketing strategies. The data were collected from American and Japanese travellers and analyzed using the factor analysis and t-test. The results of this study revealed that there are differences between two countries in the perceived importance of tipping.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 결과분석

Ⅴ. 결론

참고문헌

키워드

Tipping Cross-cultural difference Hofstede